The convenience of online shopping has revolutionized the way we consume, but it has also introduced challenges that require digital intelligence skills. According to the DQ Institute, digital intelligence consists of essential skills for the safe and responsible use of technology. In the context of online shopping, these skills help prevent fraud, reduce impulsive purchases, and promote more conscious choices.
- Digital Identity: Protecting Your Data
Digital identity refers to how personal information is managed and protected online. When making a purchase, it is essential to ensure that your data is secure to prevent leaks and identity theft.
How to develop this skill?
- Use strong passwords and enable two-factor authentication.
- Shop only on trusted websites and check for the security padlock (HTTPS).
- Avoid saving credit card information on unfamiliar websites.
- Balanced Use of Technology: Avoiding Impulsive Shopping
Easy access to online stores can lead to excessive consumption driven by emotions and marketing strategies.
How to develop this skill?
- Before buying, wait 24 hours to reflect on whether you really need the product.
- Disable promotional notifications and regularly clear cookies to avoid targeted ads.
- Set a budget and use shopping lists to maintain control.
- Media and Information Literacy: Identifying Scams and Misleading Ads
The ability to evaluate online information is crucial to avoiding fraud and making well-informed purchases.
How to develop this skill?
- Research the store’s reputation before making a purchase.
- Be wary of deals that are “too good to be true” and read the terms and conditions.
- Use reliable sources to verify information about products and services.
- Digital Rights: Understanding Your Rights as a Consumer
Knowing your digital rights helps ensure safe online shopping and allows you to take action if something goes wrong.
How to develop this skill?
- Read the return and exchange policy before completing a purchase.
- Stay informed about digital consumer rights in your country.
- Always request a receipt and keep transaction records.
- Empathy and Emotional Intelligence: Conscious and Sustainable Shopping
Online shopping also has a social and environmental impact. Developing digital empathy means reflecting on your choices and supporting small businesses and sustainable brands.
How to develop this skill?
- Prefer to buy from local businesses and small entrepreneurs.
- Choose sustainable products and check the origin of materials.
- Support brands that follow ethical and transparent practices.
Conclusion
Online shopping is part of our daily lives, but it requires digital intelligence skills to be done safely and wisely. By developing competencies such as digital identity protection, self-control in consumption, and critical thinking, we ensure a safer shopping experience that aligns with our values.
